How did Rahul Gandhi fare in the Twitter battle with the redoubtable Narendra Modi in the run-up to 2019 general elections? The Economic Times on May 28 published an article on how Prime Minister Modi won not just the Lok Sabha elections in spectacular fashion but also the Twitter contest with 2 trillion impressions over 74 days starting from the day of announcement of poll dates. Impressions are the number of times a post on a microblogging or social networking site is seen

The world’s largest democratic exercise unfolding in India seems to be more about poll strategies than issues. In seeking to enter the minds of politicians to divine their winning strategies in the ‘first past the post’ electoral system, the media seems to have lost sight of its own strategy to justify its role. In the March 11 issue of The Times of India, there was a comprehensive list of challenges facing various states, like the agrarian crisis in Rajasthan, Gujarat, Madhy